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Lean Brands

By: Luis Pedroza (Author) , Alina Kuchma (Author)

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Ksh 2,550.00

Format: Hardback or Cased Book

ISBN-13: 9786177544684

Publisher: Yakaboo Publishing

Publication Date: Apr 30th, 2021

Weight: 406 grams

Dimension: 14.80 x 22.10 x 2.50 cms

Category: Advertising

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Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts.

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