Learning Trap : How Byju’S Took Indian Edtech For A Ride

Name: Learning Trap
Brand: Juggernaut Publication
SKU: 9789353452322
Price: 1450 KES
Availability: InStock
ISBN: 9789353452322

by Pradip K. Saha

Book Details

Format Paperback / softback

ISBN-10 9353452325

ISBN-13 9789353452322

Publisher Juggernaut Publication

Imprint Juggernaut Publication

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 10th, 2023

Print length 280 Pages

Weight 208 grams

Dimensions 19.90 x 13.30 x 2.00 cms

Product Classification: Business innovation

KSh 1,450.00

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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

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