Levels of Corporate Globalization : Developing a Measurement Scale for Global Customer Management
by
P. Kuchinka
Book Details
Format
Hardback or Cased Book
ISBN-10
1403936250
ISBN-13
9781403936257
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2004
Print length
192 Pages
Weight
380 grams
Product Classification:
Customer services
Ksh 16,200.00
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0 in stock
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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
Get Levels of Corporate Globalization by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
