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Leveraging Good Will

By: Alice Korngold (Author)

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Ksh 7,850.00

Format: Paperback or Softback

ISBN-13: 9780470907559

Publisher: John Wiley & Sons Inc

Publication Date: May 26th, 2010

Weight: 359 grams

Dimension: 22.90 x 15.20 x 1.40 cms

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Businesses have things that nonprofits need: experience, connections a?? and of course money. And nonprofits have qualities that businesses want to link with: reputation, brand equity, citizenship and so on. Nonprofits that know how to access and use for-profit resources can give themselves a decisive advantage in today's difficult times.

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