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Leveraging Japan

By: George Fields (Author) , Hotaka Katahira (Author) , Yoram (Jerry) Wind (Author)

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Ksh 8,100.00

Format: Hardback or Cased Book

ISBN-13: 9780787946630

Publisher: John Wiley & Sons Inc

Publication Date: Jan 27th, 2000

Weight: 220 grams

Dimension: 20.00 x 12.40 x 2.90 cms

Category: ECONOMICS

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Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

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