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Little Bets
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Little Bets : How breakthrough ideas emerge from small discoveries

Book Details

Format Paperback / Softback
ISBN-10 1847940498
ISBN-13 9781847940490
Publisher Cornerstone
Imprint Random House Business Books
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 5th, 2012
Print length 224 Pages
Weight 162 grams
Dimensions 15.40 x 19.80 x 1.40 cms
Ksh 2,150.00
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How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon's culture encourage innovation? How can you find the creative solutions demanded by our ever-changing world? This title provides answers to such questions.

How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon''s culture encourage innovation?
How can you find the creative solutions demanded by our ever-changing world?

The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it''s next to impossible to predict what''s around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don''t get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast.

This method has formulated thousands of modern advances, from Google''s PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?


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