Living Innovation

Name: Living Innovation
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789814719575
Price: 21250 KES
Availability: OutOfStock
ISBN: 9789814719575

by Herve Mathe

Book Details

Format Hardback

ISBN-10 9814719579

ISBN-13 9789814719575

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 2nd, 2015

Print length 326 Pages

Product Classification: Business innovation

KSh 21,250.00

Currently unavailable 0 in stock

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Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

Get Living Innovation by Herve Mathe at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has 326 pages.