Luxury World : The Past, Present and Future of Luxury Brands
by
Mark Tungate
Book Details
Format
Hardback or Cased Book
ISBN-10
0749452633
ISBN-13
9780749452636
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2009
Print length
272 Pages
Weight
552 grams
Dimensions
24.20 x 16.60 x 2.30 cms
Product Classification:
Material cultureAdvertising & society
Ksh 5,800.00
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Quality
Fast
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
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