Made With : The Emerging Alternatives to Western Brands
by
John Grant
Book Details
Format
Paperback / softback
ISBN-10
1907794433
ISBN-13
9781907794438
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 28th, 2013
Print length
328 Pages
Weight
566 grams
Dimensions
23.30 x 15.60 x 1.80 cms
Product Classification:
Sales & marketingSales and marketing
KSh 3,600.00
Currently unavailable
0 in stock
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Quality
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How the New Muslim World is changing and influencing the world of business and branding.
The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
Get Made With by John Grant at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has 328 pages.
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