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Madison Avenue and the Color Line

By: Jason Chambers (Author)

Extended Catalogue

Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780812220605

Publisher: University of Pennsylvania Press

Publication Date: May 22nd, 2009

Weight: 502 grams

Dimension: 15.40 x 22.90 x 1.90 cms

Category: Advertising & society

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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

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