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Making Campaigns Count

By: Darrell M. West (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780313242359

Publisher: Bloomsbury Publishing Plc

Publication Date: May 23rd, 1984

Category: Elections & referenda

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Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies? how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building?

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