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Managing and Marketing Technology

By: David (University of Bath) Ford (Author) , Michael (University of Leicester) Saren (Author)

Manufacture on Demand

Ksh 19,650.00

Format: Paperback or Softback

ISBN-13: 9781861525949

Publisher: Cengage Learning EMEA

Publication Date: Mar 22nd, 2001

Weight: 499 grams

Dimension: 24.10 x 18.80 x 1.50 cms

Category: Sales & marketing management

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Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

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