Managing Asian Destinations
2018 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Perspectives on Asian Tourism
ISBN-10
9811084254
ISBN-13
9789811084256
Edition
2018 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Apr 13th, 2018
Print length
277 Pages
Weight
596 grams
Dimensions
16.30 x 24.30 x 2.40 cms
Ksh 23,400.00
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As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism.
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.
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