Managing Asian Destinations
Softcover Reprint of the Original 1st 2018 ed.
Book Details
Format
Paperback / Softback
Book Series
Perspectives on Asian Tourism
ISBN-10
9811341478
ISBN-13
9789811341472
Edition
Softcover Reprint of the Original 1st 2018 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 29th, 2018
Print length
277 Pages
Ksh 18,000.00
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As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism.
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.
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