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Managing Brands

By: Sylvie Laforet (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780077117481

Publisher: McGraw-Hill Education - Europe

Publication Date: Nov 16th, 2009

Weight: 936 grams

Dimension: 26.00 x 19.50 x 2.20 cms

Category: Sales & marketing management

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Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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