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Managing Customer Relationships Using Customer Care Techniques
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise

Book Details

Format Hardback or Cased Book
ISBN-10 1032713887
ISBN-13 9781032713885
Publisher Taylor & Francis Ltd
Imprint CRC Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 15th, 2024
Print length 164 Pages
Weight 480 grams
Ksh 26,300.00
Werezi Extended Catalogue 0 in stock

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In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

In today''s global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.


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