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Managing Markets and Customers Revised Edition

By: Elearn (Author)

Manufacture on Demand

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780080557397

Publisher: Taylor & Francis Ltd

Publication Date: Jan 9th, 2009

Weight: 504 grams

Dimension: 29.60 x 21.30 x 0.80 cms

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Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

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