Market Entropy : How to Manage Chaos and Uncertainty for Improving Organizational Performance
by
Rajagopal
Book Details
Format
Paperback / Softback
ISBN-10
1951527887
ISBN-13
9781951527884
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2020
Print length
184 Pages
Weight
254 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Behavioural economics Business strategy Sales & marketing
Ksh 4,550.00
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Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.
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