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Market Intelligence

By: Martin Callingham (Author)

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Format: Paperback or Softback

ISBN-13: 9780749442019

Publisher: Kogan Page Ltd

Publication Date: Mar 26th, 2004

Weight: 376 grams

Dimension: 23.40 x 15.60 x 2.00 cms

Category: Market research

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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