Market Research Methods in the Sports Industry : Managing Sports Brands
Book Details
Format
Hardback or Cased Book
ISBN-10
1837534470
ISBN-13
9781837534470
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 14th, 2025
Print length
232 Pages
Weight
484 grams
Dimensions
15.80 x 23.70 x 1.90 cms
Product Classification:
Market researchTourism industryHospitality industry
Ksh 14,400.00
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Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.
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