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Market Research Methods in the Sports Industry : Managing Sports Brands

By: (Author) Jasenko Ljubica , (Author) Neven Seric

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Ksh 14,400.00

Format: Hardback or Cased Book

ISBN-10: 1837534470

ISBN-13: 9781837534470

Edition Number: 2

Publisher: Emerald Publishing Limited

Imprint: Emerald Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 14th, 2025

Print length: 232 Pages

Weight: 484 grams

Dimensions (height x width x thickness): 15.80 x 23.70 x 1.90 cms

Product Classification: Market research
Tourism industry
Hospitality industry

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Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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