Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
0444889574
ISBN-13
9780444889577
Publisher
Elsevier Science & Technology
Imprint
Elsevier Science Ltd
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 26th, 1993
Print length
920 Pages
Weight
1,830 grams
Product Classification:
Sales & marketing
Ksh 10,000.00
Manufactured on Demand
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In this text, marketing scientists with an MS/OR orientation present reviews of their areas of expertise. The wide range of material spans the marketing discipline and represents coverage of what is known, as well as what problem areas present themselves as ripe for further development.
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