Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1133962483
ISBN-13
9781133962489
Publisher
Cengage Learning, Inc
Imprint
South Western Educational Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 10th, 2015
Print length
736 Pages
Weight
1,762 grams
Dimensions
28.70 x 22.70 x 3.30 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 21,250.00
Re-Printing
0 in stock
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Quality
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Introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers.
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA''s performance indicators.
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