Marketing

Name: Marketing
Brand: Cengage Learning, Inc
SKU: 9781133962489
Price: 21250 KES
Availability: OutOfStock
ISBN: 9781133962489

by Aubrey Fowler , James Burrow

Book Details

Format Hardback

ISBN-10 1133962483

ISBN-13 9781133962489

Publisher Cengage Learning, Inc

Imprint South Western Educational Publishing

Country of Manufacture US

Country of Publication GB

Publication Date Mar 10th, 2015

Print length 736 Pages

Weight 1,762 grams

Dimensions 28.70 x 22.70 x 3.30 cms

Product Classification: Sales & marketing management Sales and marketing management Sales & marketing Sales and marketing

KSh 21,250.00

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Introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers.

MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA''s performance indicators.

Get Marketing by Aubrey Fowler, James Burrow at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has 736 pages.