Book Details
Format
Hardback
ISBN-10
3486283510
ISBN-13
9783486283518
Edition
Reprint 2018 ed.
Publisher
De Gruyter
Imprint
De Gruyter Oldenbourg
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1984
Print length
382 Pages
Weight
767 grams
Dimensions
23.40 x 15.60 x 2.50 cms
Product Classification:
Sales & marketingSales and marketing
KSh 19,000.00
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Ein umfassendes konzipiertes Marketinglehrbuch. Es istentscheidungsorientiert unter Berücksichtigung verhaltenstheoretischerForschungsergebnisse und es ist instrumentell-methodenorientiert unterBerücksichtigung aller marketingrelevanten Methoden. Auch imDidaktischen setzt dieses Werk neue Maßstäbe.
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