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Marketing Across Cultures

By: Amsterdam) Trompenaars Fons (Center for Internation Business Studies (Author) , UK) Woolliams Peter (Anglian Regional Management Centre (Author)

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Ksh 2,700.00

Format: Paperback or Softback

ISBN-13: 9781841124711

Publisher: John Wiley and Sons Ltd

Publication Date: Aug 20th, 2004

Weight: 548 grams

Dimension: 23.30 x 15.70 x 2.10 cms

Category: Ethnic minorities & multicultural studies (Class here: Race relations)

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Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

Get Marketing Across Cultures by Fons (Center for Internation Business Studies, Amsterdam) Trompenaars at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley and Sons Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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