Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Book Details
Format
Paperback / Softback
ISBN-10
111837343X
ISBN-13
9781118373439
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 31st, 2014
Print length
720 Pages
Weight
1,012 grams
Dimensions
23.40 x 18.90 x 3.50 cms
Product Classification:
Sales & marketingExcel
Ksh 7,550.00
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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
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