Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
3 Revised edition
by
Mike Grigsby
Book Details
Format
Hardback or Cased Book
ISBN-10
1398608211
ISBN-13
9781398608214
Edition
3 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2022
Print length
336 Pages
Weight
725 grams
Dimensions
24.00 x 16.40 x 2.80 cms
Product Classification:
Data analysis: general
Ksh 17,100.00
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Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
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