Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques
by
Mike Grigsby
Book Details
Format
Paperback / Softback
Book Series
Marketing Science
ISBN-10
0749477156
ISBN-13
9780749477158
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2016
Print length
264 Pages
Weight
424 grams
Dimensions
15.90 x 23.30 x 2.20 cms
Product Classification:
Sales & marketing managementMarket research
Ksh 6,750.00
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Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
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