Marketing and Dysfunctional Consumer Behaviour : Understanding How and When Marketing Drives Problematic Consumption Patterns
Book Details
Format
Hardback or Cased Book
ISBN-10
3031891619
ISBN-13
9783031891618
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 6th, 2025
Print length
132 Pages
Product Classification:
PsychologyBehavioural economicsSales & marketing
Ksh 14,400.00
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
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