Marketing and Management Sciences

Name: Marketing and Management Sciences
Brand: Imperial College Press
SKU: 9781848165090
Price: 34000 KES
Availability: OutOfStock
ISBN: 9781848165090

Book Details

Format Hardback

ISBN-10 1848165099

ISBN-13 9781848165090

Publisher Imperial College Press

Imprint Imperial College Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 21st, 2010

Print length 640 Pages

Weight 1,072 grams

Dimensions 23.30 x 16.20 x 4.10 cms

Product Classification: Sales & marketing management Sales and marketing management

KSh 34,000.00

Currently unavailable 0 in stock

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A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Get Marketing and Management Sciences by Damianos P Sakas at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Imperial College Press and it has 640 pages.