Marketing and Management Sciences
Book Details
Format
Hardback or Cased Book
ISBN-10
1848165099
ISBN-13
9781848165090
Publisher
Imperial College Press
Imprint
Imperial College Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 2010
Print length
640 Pages
Weight
1,072 grams
Dimensions
23.30 x 16.20 x 4.10 cms
Product Classification:
Sales & marketing managementSales and marketing management
Ksh 34,000.00
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A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Get Marketing and Management Sciences by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Imperial College Press and it has pages.
