Marketing and Psychology : Understanding Customer Behaviour with the ABC Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1032891165
ISBN-13
9781032891163
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2026
Print length
264 Pages
Weight
670 grams
Ksh 30,950.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
Get Marketing and Psychology by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
