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Marketing Apocalypse

By: Jim Bell (Author) , USA) Brown Massachusetts Ludlow Stephen (CASTion Corporation (Author) , David Carson (Author)

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Ksh 15,400.00

Format: Paperback or Softback

ISBN-13: 9780415173568

Publisher: Taylor & Francis Ltd

Publication Date: Dec 11th, 1997

Dimension: 23.40 x 15.60 x 58.00 cms

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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

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