Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Book Details
Format
Paperback / Softback
Book Series
Routledge Interpretive Marketing Research
ISBN-10
0415173566
ISBN-13
9780415173568
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 11th, 1997
Print length
312 Pages
Weight
580 grams
Product Classification:
Sales & marketing
Ksh 13,150.00
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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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