Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End

Name: Marketing Apocalypse
Brand: Taylor & Francis Ltd
SKU: 9780415173568
Price: 13700 KES
Availability: OutOfStock
ISBN: 9780415173568

Book Details

Format Paperback / softback

Book Series Routledge Interpretive Marketing Research

ISBN-10 0415173566

ISBN-13 9780415173568

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 11th, 1997

Print length 312 Pages

Weight 580 grams

Product Classification: Sales & marketing Sales and marketing

KSh 13,700.00

Currently unavailable 0 in stock

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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Get Marketing Apocalypse by David Carson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 312 pages.