Marketing Fresh Fruits and Vegetables
by
R.B. How
Book Details
Format
Hardback or Cased Book
Book Series
AVI Books
ISBN-10
0442004508
ISBN-13
9780442004507
Publisher
Van Nostrand Reinhold Inc.,U.S.
Imprint
Van Nostrand Reinhold Inc.,U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 1995
Print length
352 Pages
Weight
540 grams
Ksh 12,950.00
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0 in stock
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Quality
Fast
This book details the total marketing system for fresh fruit and vegetables in America - its environment, operations and future.
This book details the total marketing system for fresh fruit and vegetables in America - its environment, operations and future. Coverage includes the ultimate market, foreign and domestic supply sources, how market and supply are linked, market prices, trade practices, food safety, nutritional quality, cooperatives, advertising and promotion. Here, too, are actual marketing processes and the firms that implement them, including destination wholesaling, retailing, farmers' direct marketing to consumers, transportation, international trade and shipping point operations, and the foodservice industry.
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