Marketing Hospitality
Book Details
Format
Hardback or Cased Book
ISBN-10
0471348856
ISBN-13
9780471348856
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 4th, 2002
Print length
384 Pages
Weight
846 grams
Dimensions
19.70 x 57.20 x 3.10 cms
Product Classification:
Sales & marketing managementHotel & catering trades
Ksh 27,000.00
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How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.
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