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Marketing HRD Within Organizations

By: Jerry W. Gilley (Author) , Steven A. Eggland (Author)

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Ksh 8,300.00

Format: Hardback or Cased Book

ISBN-13: 9781555424022

Publisher: John Wiley & Sons Inc

Publication Date: Jan 22nd, 1992

Weight: 567 grams

Dimension: 28.00 x 13.00 x 3.00 cms

Category: Personnel & human resources management

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The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.

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