A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master''s level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Get Marketing in Food, Hospitality, Tourism and Events by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Goodfellow Publishers Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
