Marketing Management

Name: Marketing Management
Brand: Cengage Learning, Inc
SKU: 9781337271127
Price: 12000 KES
Availability: OutOfStock
ISBN: 9781337271127

by Dawn Iacobucci

Book Details

Format Paperback / softback

ISBN-10 1337271128

ISBN-13 9781337271127

Publisher Cengage Learning, Inc

Imprint South-Western College Publishing

Country of Manufacture US

Country of Publication GB

Publication Date Jan 1st, 2017

Print length 352 Pages

Weight 612 grams

Dimensions 20.60 x 25.30 x 1.30 cms

Product Classification: Sales & marketing Sales and marketing

KSh 12,000.00

Re-Printing 0 in stock

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Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make every day.

Get Marketing Management by Dawn Iacobucci at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has 352 pages.