Marketing Management for the Hospitality Industry : A Strategic Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
0471310123
ISBN-13
9780471310129
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 16th, 1997
Print length
560 Pages
Weight
1,128 grams
Dimensions
24.40 x 19.80 x 3.70 cms
Product Classification:
Sales & marketing managementHotel & catering tradesHotel & holiday accommodation guides
Ksh 25,550.00
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The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
Get Marketing Management for the Hospitality Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
