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Marketing Management for the Hospitality Industry

By: Allen Z. (Virginia Polytechnic Institute and State University) Reich (Author)

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Ksh 28,200.00

Format: Hardback or Cased Book

ISBN-13: 9780471310129

Publisher: John Wiley & Sons Inc

Publication Date: Apr 16th, 1997

Weight: 1128 grams

Dimension: 24.40 x 19.80 x 3.70 cms

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The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.

Get Marketing Management for the Hospitality Industry by Allen Z. (Virginia Polytechnic Institute and State University) Reich at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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