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Marketing Masculinities

By: Lee V. Chalmers (Author)

Manufacture on Demand

Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9780313316036

Publisher: Bloomsbury Publishing Plc

Publication Date: Apr 30th, 2001

Weight: 434 grams

Dimension: 16.00 x 23.50 x 2.00 cms

Category: Gender studies, gender groups

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This text explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, it examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings.

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