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Marketing Mistakes and Successes

By: Robert F. (Cleveland State University) Hartley (Author) , Cindy Claycomb (Author)

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Ksh 18,500.00

Format: Paperback or Softback

ISBN-13: 9781118078464

Publisher: John Wiley & Sons Inc

Publication Date: Feb 14th, 2014

Weight: 596 grams

Dimension: 22.90 x 15.60 x 2.20 cms

Category: Sales & marketing management

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Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.

Get Marketing Mistakes and Successes by Robert F. (Cleveland State University) Hartley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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