Marketing of Consumer Financial Products : Insights from Service Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1637424302
ISBN-13
9781637424308
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 21st, 2023
Print length
142 Pages
Weight
272 grams
Dimensions
22.80 x 15.20 x 0.70 cms
Product Classification:
FinanceMarket researchCustomer services
Ksh 4,400.00
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Uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
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