Marketing Perspectives

Name: Marketing Perspectives
Brand: Goodfellow Publishers Limited
SKU: 9781911396192
Price: 6850 KES
Availability: OutOfStock
ISBN: 9781911396192

Book Details

Format Paperback / softback

Book Series Global Management Series

ISBN-10 1911396196

ISBN-13 9781911396192

Publisher Goodfellow Publishers Limited

Imprint Goodfellow Publishers Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 31st, 2017

Print length 244 Pages

Product Classification: Sales & marketing Sales and marketing

KSh 6,850.00

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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as:• Digital marketing• The experience economy and services marketing• Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Get Marketing Perspectives by Andrew MacLaren at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Goodfellow Publishers Limited and it has 244 pages.