Marketing Perspectives
Book Details
Format
Paperback / Softback
Book Series
Global Management Series
ISBN-10
1911396196
ISBN-13
9781911396192
Publisher
Goodfellow Publishers Limited
Imprint
Goodfellow Publishers Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 2017
Print length
244 Pages
Product Classification:
Sales & marketing
Ksh 6,850.00
Werezi Extended Catalogue
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
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