Marketing Perspectives on Phygitalization
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The fusion of physical and digital experiences has given rise to a new phenomenon known as phygitalization, where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Get Marketing Perspectives on Phygitalization by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages.
