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Marketing Planning: Models and Frameworks

By: UK) Jarman University of Sussex Philip (Lecturer in Marketing (Strategy and Marketing) (Author)

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Ksh 7,200.00

Format: Paperback or Softback

ISBN-13: 9781911635505

Publisher: Goodfellow Publishers Limited

Publication Date: Sep 1st, 2021

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Get Marketing Planning: Models and Frameworks by Philip (Lecturer in Marketing (Strategy and Marketing), University of Sussex, UK) Jarman at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Goodfellow Publishers Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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