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Marketing Plans

By: Malcolm (Cranfield School of Management) McDonald (Author)

Extended Catalogue

Ksh 3,600.00

Format: Paperback or Softback

ISBN-13: 9781119943136

Publisher: John Wiley & Sons Inc

Publication Date: Feb 3rd, 2012

Weight: 314 grams

Dimension: 17.10 x 24.40 x 1.50 cms

Category: Sales & marketing management

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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.

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