Marketing Research : Delivering Customer Insight
by
Alan Wilson
Book Details
Format
Paperback / Softback
ISBN-10
135044278X
ISBN-13
9781350442788
Publisher
Bloomsbury Publishing PLC
Imprint
Bloomsbury Academic
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 5th, 2026
Print length
408 Pages
Product Classification:
Business & managementSales & marketing
Ksh 10,800.00
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This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.
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