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Marketing Research for the Tourism, Hospitality and Events Industries

By: USA) Kolb Bonita (Lycoming College (Author)

Extended Catalogue

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138042162

Publisher: Taylor & Francis Ltd

Publication Date: Jan 29th, 2018

Weight: 464 grams

Dimension: 17.30 x 24.50 x 1.60 cms

Category: Market research

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This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful.

Get Marketing Research for the Tourism, Hospitality and Events Industries by Bonita (Lycoming College, USA) Kolb at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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