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Marketing Research with IBM (R) SPSS Statistics

By: Karine Charry (Author) , Kristof Coussement (Author) , Nathalie Demoulin (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781472477453

Publisher: Taylor & Francis Ltd

Publication Date: Jul 20th, 2016

Weight: 478 grams

Dimension: 24.70 x 17.50 x 3.00 cms

Category: Market research

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In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics.

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