Marketing ROI
Book Details
Format
Hardback or Cased Book
ISBN-10
0071413634
ISBN-13
9780071413633
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 16th, 2003
Print length
256 Pages
Weight
566 grams
Dimensions
23.30 x 16.10 x 2.40 cms
Product Classification:
Sales & marketing
Ksh 9,350.00
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Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
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