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Marketing Semiotics

By: Marketing Semiotics Inc) Oswald and Director University of Illinois at Urbana-Champaign Laura R. (Associate Professor of Advertising (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780199566501

Publisher: Oxford University Press

Publication Date: Feb 16th, 2012

Weight: 412 grams

Dimension: 22.90 x 15.40 x 1.20 cms

Category: Semiotics / semiology

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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Get Marketing Semiotics by Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc) Oswald at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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