Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy
2 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1398621749
ISBN-13
9781398621749
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 3rd, 2025
Print length
360 Pages
Product Classification:
Business strategySales & marketing
Ksh 21,050.00
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Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.
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